Bridging

Tesco says it is hoping to help people save money during the credit crunch by offering a new range of pay-as-you-go mobile deals.

The supermarket giant uses the O2 network to run its Tesco Mobile programme and is aiming to attract a broader range of customers with the changes.

As part of the overhaul, four pay-as-you-go tariffs have been scrapped in favour of a single new rate charging 20p a minute for phone calls and 10p per text.

Mobile customers on the deal can also pick four people who they can phone for just 10p a minute and text for 5p a message.

David Taylor, chief marketing officer for Tesco Mobile, said: “Right now, everyone wants to make their money go further, so we’ve been looking for ways to help our customers save.”

The company is also re-branding and re-marketing Tesco Mobile as a whole, and said the new look would reflect its identity and that of O2.

Broadband services, landlines and contract mobile phones are also offered by Tesco, which has the largest share of the UK groceries market.

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